Royal Tokaji
Royal Tokaji
COMPANY PIONEER HERITAGE VINEYARDS QUALITY ELIXIR ETERNAL PLEASURE
#htmlcaption
ROYAL TOKAJI
Latest News
 
Most Admired Wine Brands of 2017
 
08 May 2017
 
 
ROYAL TOKAJI 26

DRINKS INTERNATIONAL - THE WORLD'S MOST ADMIRED WINE BRANDS 2017


Royal Tokaji has been placed 26th in Drinks International's Most Admired Wine Brands of 2017<br />

Royal Tokaji has been placed 26th in Drinks International's Most Admired Wine Brands of 2017, ahead of many illustrious names in the great world of wine including: Château Lafite, Château Latour, Château Mouton-Rothschild and Château Cheval Blanc.

The Award's Academy of Judges included over 200 wine professionals, journalists, educators and Masters of Wine from around the world.

26 Royal Tokaji
Country of Origin: Hungary
Owner: The Royal Tokaji Wine Co


Eastern Europe’s only entry in the Most Admired list is one that truly stands alone in the world of wine, the most highly regarded producer of the classic Hungarian sweet wines that form part of its name.

Royal Tokaji’s luxury positioning reflects its relatively low production, at around 300,000 bottles across all styles, of which the biggest quantities are snapped up by the UK, US, Taiwan and China.

Managing director Charlie Mount says its mature markets are the ones that continue to provide the brand with growth.

“Along with sales of our Aszú wines, our Oddity dry Tokaji and Late Harvest wines are starting to gain traction,” says Mount. “Both are slightly more accessible while perfectly positioned to take advantage of trends towards less mainstream wines.

“They are beginning to sell in volumes that, while still tiny, are significantly larger than we are used to for our Aszú wines.”

Back at the low-volume end, 2016 saw the release of Essencia 2008, only the sixth vintage to be made of a wine which Mount describes as a “must-have for serious collectors” and which is served by the spoon in top restaurants around the world.